How To Overcome Temptation and Curb Your Eating

If you have trouble resisting the temptation to eat unhealthy foods, and who doesn’t, a recent study may help. According to new research : Remembering failures may be the key to success.

For instance, remember when you pigged out on birthday cake? If you’re an impulsive eater, that memory might help you choose a fruit salad next time around.

This is the key insight of a study of impulsive eaters done by Anirban Mukhopadhyay (University of Michigan), Jaideep Sengupta (Hong Kong University of Science and Technology), and Suresh Ramanathan (University of Chicago). According to these researchers: “…thinking about failure may actually beget success.”

The results of this study suggest that the best way to improve the health of consumers is to try to recall past instances of resisting temptation along with their reasons for resisting when faced with any new temptation.

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Source:
Anirban Mukhopadhyay, Jaideep Sengupta, and Suresh Ramanathan. “Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control” Journal of Consumer Research: December 2008.

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